Research

NAFTA and franchising: A comparison of the situational factors affecting perceptions of business success in Canada, Mexico, and the United States

Journal Article
Coauthor(s)

Falbe, C.M., Kumar, A.

Publication Date

1998

Journal/Publisher

Journal of Business Venturing

Additional Information

13(2), 151-171

Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507