Research

ÒConsumer Responses to Parodic Ads,Ó

Journal Article
Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.

Publication Date

2014

Journal/Publisher

Journal of Consumer Psychology

Additional Information

24(1), p. 18-33.

Dr. Harper Roehm

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 376 haroehm@uncg.edu 336-334-4472