Research

ÒGeographic Scope Effects on Buyer Satisfaction and Defection,Ó

Journal Article
Coauthor(s)

Johnson-Busbin, Julie T., James S. Boles, Brian N. Rutherford, and Hiram C. Barksdale

Publication Date

2017

Journal/Publisher

GSTF Journal on Business Review

Additional Information

5 (1), 71-75.

Dr. James Boles

Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 444 jsboles@uncg.edu (336) 334-4413