Research

On the cognitive microfoundations of effectual design: The situated function–behavior–structure framework

Journal Article
Coauthor(s)

Emami, A., Packard, M., & Welsh, D.H.B.

Publication Date

2020

Journal/Publisher

Management Decision

Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507