ÒPost-Mortem Sales Analysis: Customer Perspective on Determinants of Sales Failure in Major SalesÓ

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Journal Article

Coauthor(s)

Scott Friend, Carolyn Curasi, James Boles, and Dan Bellenger

Publication Date

2014

Journal/Publisher

Industrial Marketing Management

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 444 jsboles@uncg.edu (336) 334-4413

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