Research

ÒRedemption Time Frames and the Representation of Incentive Offers.Ó

Journal Article
Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.

Publication Date

2011, June

Journal/Publisher

Journal of the Academy of Marketing Science

Additional Information

Volume 39, Issue 3, 363-375.

Dr. Harper Roehm

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 376 haroehm@uncg.edu 336-334-4472