Research

“Organic Food as Self-Presentation: The Role of Psychological Motivation in Older Consumers’ Purchase Intention of Organic Food.”

Journal Article
Coauthor(s)

Jiyoung Hwang

Publication Date

42095

Journal/Publisher

Journal of Retailing and Consumer Services

Additional Information

Vol. 28, pp. 281-287

Dr. Jiyoung Hwang

Associate Professor of Marketing

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 379 j_hwang3@uncg.edu 336-334-4472