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ÒThe Relationship between Packaging Uniformity and Variety Seeking.Ó

Journal Article

Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.(

Publication Date

2010

Journal/Publisher

Psychology & Marketing

Additional Information

27(12), 1122-1133

Dr. Harper Roehm

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 376 haroehm@uncg.edu 336-334-4472