ÒUtilizing Self Perception Theory to Explain Social Media Behavior Relative to Print Advertisement 2-D Codes,Ó
Journal ArticleCoauthor(s)
Roehm, Michelle L. and Harper A. Roehm Jr.
Publication Date
2016
Journal/Publisher
Business and Economic Research
Additional Information
ISSN 2162-4860, 2016, Vol. 6, No. 1, in press,