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ÒUtilizing Self Perception Theory to Explain Social Media Behavior Relative to Print Advertisement 2-D Codes,Ó

Journal Article

Coauthor(s)

Roehm, Michelle L. and Harper A. Roehm Jr.

Publication Date

2016

Journal/Publisher

Business and Economic Research

Additional Information

ISSN 2162-4860, 2016, Vol. 6, No. 1, in press,

Link

http://www.macrothink.org/journal/index.php/ber/article/view/8454

Dr. Harper Roehm

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 376 haroehm@uncg.edu 336-334-4472