Research

“Share More, Drive Less: Milleninials Value Perception and Behavioral Intent in Using Callaborative Consumption Services

Journal Article
Coauthor(s)

Jiyoung Hwang & Merlyn A. Griffiths

Publication Date

42826

Journal/Publisher

Journal of Consumer Marketing

Additional Information

Vol. 34 Issue: 2, pp. 132-146

Dr. Jiyoung Hwang

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 379 j_hwang3@uncg.edu 336-334-4472