Research

Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services

Journal Article
Coauthor(s)

Hwang, J & Griffiths, M.

Publication Date

April, 2017

Journal/Publisher

Journal of Consumer Marketing

Additional Information

34(2), 132-146

Dr. Merlyn Griffiths

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 353 magriff3@uncg.edu 336-334-4472