Successfully managing chain-wide transformational change

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Journal Article

Coauthor(s)

Brand, M.J., Croonen, E.P.M.

Publication Date

2016

Journal/Publisher

Organizational Dynamics

Additional Information

45(2), 94-103. Impact Factor: 0.79

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507

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