Research

Successfully managing chain-wide transformational change

Journal Article
Coauthor(s)

Brand, M.J., Croonen, E.P.M.

Publication Date

2016

Journal/Publisher

Organizational Dynamics

Additional Information

45(2), 94-103. Impact Factor: 0.79

Dr. Dianne Welsh

Hayes Distinguished Professor

Founding Director Entrepreneurship Cross-Disciplinary Program
Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 328 dhwelsh@uncg.edu 336-256-8507