Research

“The Driving Role of Consumers’ Perceived Credence Attributes Inorganic Food Purchase Decisions: A Comparison of Two Groups of Consumers”

Journal Article
Coauthor(s)

Hyun-Joo Lee & Jiyoung Hwang

Publication Date

42552

Journal/Publisher

Food Quality and Preference

Additional Information

Vol. 54, pp. 141-151

Dr. Jiyoung Hwang

Associate Professor of Marketing

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 379 j_hwang3@uncg.edu 336-334-4472