Research

The Dual Role of Power in Resisting Social Influence

Journal Article
Coauthor(s)

Mourali, Mehdi and Zhiyong Yang

Publication Date

2013

Journal/Publisher

Journal of Consumer Research

Additional Information

Vol. 40(3), 539-554

Dr. Zhiyong Yang

Professor and Department Head

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 441-B z_yang4@uncg.edu 336-334-3763