Research

The Instrumentality of Information Sources for Wine Visitors: A Test of Enrichment and Selectivity Theory

Journal Article
Coauthor(s)

Byrd, E.T., Canziani, B., Boles, J., Williamson, N., & Sonmez, S.

Publication Date

Forthcoming (2017)

Journal/Publisher

International Journal of Wine Business Research

Additional Information

(in press)

Dr. Erick Byrd

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 474 etbyrd@uncg.edu 336-334-4471