Research

“The Role of Emotional Aspects in Younger Consumer Brand Relationships”

Journal Article
Coauthor(s)

Jiyoung Hwang & Jay Kandampully

Publication Date

40940

Journal/Publisher

Journal of Product & Brand Management

Additional Information

Vol. 21 Issue: 2, pp. 98-108

Dr. Jiyoung Hwang

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 379 j_hwang3@uncg.edu 336-334-4472