Research

“The Role of Self-Construal and Emotionsin Younger Consumers’ Commitment to Luxury Brands”

Journal Article
Coauthor(s)

Jiyoung Hwang & Jay Kandampully

Publication Date

41061

Journal/Publisher

The Research Journal of the Costume Culture

Additional Information

Vol. 20 Issue: 4, pp. 1-12

Dr. Jiyoung Hwang

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 379 j_hwang3@uncg.edu 336-334-4472