Research

Understanding Beer Tourist Motivation

Journal Article
Coauthor(s)

Kraftchick, J.F., Byrd, E.T., Canziani, B., & Gladwell, N.J.

Publication Date

2014

Journal/Publisher

Tourism Management Perspectives

Additional Information

12, 41-47

Dr. Erick Byrd

Associate Professor

Department of Marketing, Entrepreneurship, Hospitality & Tourism Bryan 474 etbyrd@uncg.edu 336-334-4471