Sep 07

Writing a Job Posting That Works

When was the last time you applied for a job at your own company? Was it a pleasant, user-friendly experience that left you wanting to go to work there all over again? If so, no need to read further. If not, it’s time to maximize the power of the job posting.

How well do you today’s job seekers? Recent research reveals that an average of 10,000 Baby Boomers will retire every day for the next 10 years. By 2030, Millennials will comprise ¾ of the workforce.

Most of today’s job seekers admit to being influenced by the presentation of a job posting.  Effective job postings clearly reflect an organization’s culture – how does it “feel” to be employed with XYZ Company? They include job requirements that are concise and define required competencies and deliverables – What do applicants need to succeed at XYZ Company? Benefit details focus on opportunity for growth and personal development- How will working with XYZ Company allow an applicant to grow and find meaning in their work?

Looking for a good example? Pizza Hut hired 14,000 drivers in 2017 alone. Check out this job description:

To eat. To laugh. To share. That’s why people come to Pizza Hut. It’s the calling of our Assistant General Managers to make them feel like family with smiles, teamwork and dedication.

If you’re an experienced restaurant or retail assistant manager, think about a career with Pizza Hut. You know who you are – a natural leader, you love putting together a winning team. You’re all about teaching new things and motivating the team to work together. At Pizza Hut, you can do all that – and more. Here, you will work with smart, experienced, fun people. Expect training and growth. Plenty of excitement. Unique challenges. And a world of opportunity.

Job postings are more important now than ever. With an unemployment rate hovering around 4.0% and average job tenure at three years, small changes can make your postings stand out. Take some time, tweak a few details, and maximize the power of the post!

Interested in learning more or partnering with the Bryan School of Business and Economics at UNC Greensboro?


Bramley Crisco
Employer and Corporate Relations
Bryan School of Business and Economics
UNC Greensboro
336.334.4159 or