Executive Education:
AI For Impact
practical, strategic, and ethical implementation of generative AI IN BUSINESS
Overview: A four-part, hands-on executive education series on AI applications in business.
What to Expect: Interactive sessions with live demonstrations, guided exploration, and practical frameworks for using AI strategically for measurable business impact.
Who Should Attend: Executives, managers, and team leaders seeking to enhance productivity and business model innovation through AI adoption.
Flexibly Designed to Fit Your Needs:
- Length: Each module is 60–90 minutes, with length tailored to fit your organization’s routines
- Options: Four individual sessions, a half-day workshop, or a custom combination
- Mode: Online or in-person, with in-person available at the Bryan School or on-site at your organization (travel fee may apply)
- Cost: $1,200 per individual or $5,000 per organization (up to 10 participants). Larger groups are priced on request.
- Registration: Rolling basis

Your Instructor
Marketa Rickley, Ph.D., is an Assistant Professor of Management at UNC Greensboro, specializing in strategic management and applied artificial intelligence. With a Ph.D. from Boston University, she has received multiple teaching awards and published extensively on leadership, CEO dismissal, and leveraging machine learning in strategic leadership.
Modules
Explore four high-impact modules focused on productivity, AI agents, strategic integration and ethical implementation — each one designed to arm you with skills and frameworks to drive measurable business results.
MOD 1: GEN AI FOR BUSINESS PRODUCTIVITY
Build a practical toolkit of prompts and examples for improving efficiency across business functions.
MOD 2: BUILDING AI AGENTS
Gain hands-on experience designing, configuring, and refining AI Agents to address real organizational needs.
MOD 3: STRATEGIC AI INTEGRATION
Apply a strategic framework to identify where AI amplifies your organization’s strengths, bolsters weaknesses, or is best left aside.
MOD 4: ETHICAL AI IMPLEMENTATION
Examine responsible AI integration to mitigate reputational, competitive, and regulatory risk.
Let’s Build Your AI Strategy Together
Complete the form below and Dr. Marketa Rickley will connect with you to discuss your individual or organizational registration, delivery options, and next steps.
Have Questions?
Please feel free to reach out to Marketa Rickley, Ph.D. with any questions you may have about our AI for Impact programming.
Email: m_rickle@uncg.edu