Research

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Awards and Recognition

Alumni Teaching Excellence Award

Dr. Terry Seaks
Years Awarded

1993

Journal Article

Differential Effects of Pay-It-Forward and Direct-Reciprocity on Prosocial Behavior

Dr. Zhiyong Yang
Coauthor(s)

Yang, Zhiyong, Narayan Janakiraman, Mehdi T. Hossain, and Douglas B. Grisaffe

Publication Date

2018

Journal/Publisher

Journal of Business Research

Additional Information

in press

Journal Article

How Does Consumers’ Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance

Dr. Zhiyong Yang
Coauthor(s)

Yang, Zhiyong, Sijie Sun, Ashok Lalwani, and Narayan Janakiraman

Publication Date

2019

Journal/Publisher

Journal of Marketing

Additional Information

conditional acceptance

Journal Article

Effects of Antismoking Messages from Media on Adolescent Smoking: The Roles of Family, School, and Culture

Dr. Zhiyong Yang
Coauthor(s)

Yang, Zhiyong, Kristopher Floyd, and John F. Tanner Jr.

Publication Date

2019

Journal/Publisher

Journal of Business Research

Additional Information

forthcoming

Journal Article

Differential Effects of Pay-It-Forward and Direct-Reciprocity on Prosocial Behavior

Dr. Zhiyong Yang
Coauthor(s)

Yang, Zhiyong, Narayan Janakiraman, Mehdi T. Hossain, and Douglas B. Grisaffe

Publication Date

2018

Journal/Publisher

Journal of Business Research

Additional Information

in press

Journal Article

Outwitting the Rational Mind: How Effortful Thinking Influences Price Cognition

Dr. Zhiyong Yang
Coauthor(s)

Hossain, Mehdi T. and Zhiyong Yang

Publication Date

2018

Journal/Publisher

Journal of Behavioral Decision Making

Additional Information

in press

Journal Article

Consumer Power and Choice Deferral: The Role of Anticipated Regret

Dr. Zhiyong Yang
Coauthor(s)

Mourali, Mehdi, Zhiyong Yang, Frank Pons, and Derek Hassay

Publication Date

2018

Journal/Publisher

International Journal of Research in Marketing

Additional Information

Vol. 35, 81-99