Research
Search our research library below.
Awards and Recognition
Joseph M. Bryan School of Business and Economics Outstanding Faculty Award
Dr. Terry Seaks
Years Awarded
1991
Awards and Recognition
Joseph M. Bryan School of Business and Economics Outstanding Faculty Award
Dr. Terry Seaks
Years Awarded
1987
Awards and Recognition
Board of Governors Award for Excellence in Teaching
Dr. Terry Seaks
Years Awarded
1995
Journal Article
Differential Effects of Pay-It-Forward and Direct-Reciprocity on Prosocial Behavior
Dr. Zhiyong Yang
Coauthor(s)
Yang, Zhiyong, Narayan Janakiraman, Mehdi T. Hossain, and Douglas B. Grisaffe
Publication Date
2018
Journal/Publisher
Journal of Business Research
Additional Information
in press
Journal Article
How Does Consumers’ Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance
Dr. Zhiyong Yang
Coauthor(s)
Yang, Zhiyong, Sijie Sun, Ashok Lalwani, and Narayan Janakiraman
Publication Date
2019
Journal/Publisher
Journal of Marketing
Additional Information
conditional acceptance
Journal Article
Effects of Antismoking Messages from Media on Adolescent Smoking: The Roles of Family, School, and Culture
Dr. Zhiyong Yang
Coauthor(s)
Yang, Zhiyong, Kristopher Floyd, and John F. Tanner Jr.
Publication Date
2019
Journal/Publisher
Journal of Business Research
Additional Information
forthcoming
Journal Article
Differential Effects of Pay-It-Forward and Direct-Reciprocity on Prosocial Behavior
Dr. Zhiyong Yang
Coauthor(s)
Yang, Zhiyong, Narayan Janakiraman, Mehdi T. Hossain, and Douglas B. Grisaffe
Publication Date
2018
Journal/Publisher
Journal of Business Research
Additional Information
in press
Journal Article
Outwitting the Rational Mind: How Effortful Thinking Influences Price Cognition
Dr. Zhiyong Yang
Coauthor(s)
Hossain, Mehdi T. and Zhiyong Yang
Publication Date
2018
Journal/Publisher
Journal of Behavioral Decision Making
Additional Information
in press
Journal Article
Consumer Power and Choice Deferral: The Role of Anticipated Regret
Dr. Zhiyong Yang
Coauthor(s)
Mourali, Mehdi, Zhiyong Yang, Frank Pons, and Derek Hassay
Publication Date
2018
Journal/Publisher
International Journal of Research in Marketing
Additional Information
Vol. 35, 81-99