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Congratulations to Zhiyong Yang on His Paper Acceptance by the Journal of Business Research!

Congratulations to Zhiyong Yang as his paper titled, “A Meta-Analytic Investigation of Consumer Response to Anthropomorphic Appeals: The Roles of Product Type and Uncertainty Avoidance” was accepted by the Journal of Business Research. Reference – Velasco, Franklin, Zhiyong Yang, and Narayan Janakiraman (forthcoming), “A Meta-Analytic Investigation of Consumer Response to Anthropomorphic Appeals: The Roles of Product … Continued

Congratulations to Dianne Welsh on her Many Recent Accomplishments!

Dianne delivered a keynote speech at the virtual Global Mothers’ Entrepreneurship Camp at the IBA Center for Entrepreneurial Development (CED) at Karachi, Pakistan, in December. She recorded a podcast on January 11 on  ‘Female Entrepreneurship’, at the Munich University of Applied Sciences & the Strascheg Center for Entrepreneurship, Munich, Germany. Dianne is listed as first co-author on two publications … Continued

Bryan alumnus drinks in possibilities for his company Jabin Beverage

Homayoon Ershadi ’18 (Economics) says the idea came to him after a bike ride. “That lightning bolt moment,” he said. “I’m a big cyclist, racing and competing for years now. I was living at home, out on my usual route — I came back and my mom had a pitcher of this apple cider vinegar … Continued

Now online, Bryan MSA offers big school credibility with small school feel

In early 2020, the Bryan School of Business and Economics launched its online Master of Science in Accounting. Coincidentally, it was around that time the coronavirus forced UNC Greensboro to pivot to online learning in the middle of the spring semester. That may sound like an overwhelming change for members of the Department of Accounting … Continued

UNCG’s Bryan School named a Best Business School by The Princeton Review

The UNC Greensboro Bryan School of Business and Economics is one of the nation’s most outstanding business schools, according to The Princeton Review. On Tuesday, the education services company recognized the Bryan School as one of the Best Business Schools in the country as well as one of the Best Business Schools in the southeast … Continued

MSA director: ‘Quite an honor’ to lead online course development effort

During a normal summer, North Carolinians might go to the beach or perhaps the mountains for a camping trip. Not many vacation checklists include leading a team of faculty from across the UNC System to curate content for introductory accounting. But for Bryan School accounting lecturer Amanda Cromartie, this was exactly the case. At the … Continued

Data driven: CARS students help Kontoor Brands evaluate retail landscape

Consumer, Apparel, and Retail Studies (CARS) faculty strive to bring the real world of the apparel industry into the classroom every chance they get. During the past year, both Anne Wood and Dr. Elena Karpova have done just that by working on a project with Kontoor Brands in their classes.  Formerly known as VF Jeanswear, … Continued

Kshetri: China widens DCEP digital yuan test

Congratulations to Nir Kshetri on his interview by Hong Kong-based digital media platform Forkast.News for the article “China widens DCEP digital yuan tests, advancing global ambitions.”

CARS Faculty and Students Make a Big Impression at ITAA Again This Year

Faculty and students from the Consumer, Apparel, and Retail Studies (CARS) department attended the International Textile and Apparel Association’s (ITAA) Annual Conference once again in 2020, though the event looked quite different, as many things do this year.  The international conference was held virtually, via Zoom, from November 18th through November 20th. Although the conference … Continued