Two student groups of Dr. Jiyoung Hwang’s MKT 421 (Promotion Management) class presented the promotion campaign they developed for the American Red Cross in Greensboro in December. For the fall 2014 semester, the groups had developed promotion campaigns for enhanced awareness and communication among general public, under Dr. Hwang’s supervision. The audience included the Regional CEO and other marketing executives. The presentations received great appreciation and recognition for the strong depth of research, knowledge and creativity.
