UNCG’s Bryan School of Business and Economics won big at the Small Business Institute (SBI) Academic Conference held last month in New Orleans.
The Friendly Pharmacy Project – the MBA capstone project of recent graduates Kaitlin Pendley ’15 and Kerry Radigan ’15 – won third place for graduate specialized (marketing) plan in the Project of the Year Competition. The students, advised by Dr. Jim Boles (Department Head, Marketing, Entrepreneurship, Hospitality, and Tourism Department,) developed an optimized marketing strategy for the local pharmacy with a goal of increasing market share locally.
“These are real-life projects with local businesses,” said Dr. Dianne Welsh, who serves as SBI Director at UNCG. Welsh is the Hayes Distinguished Professor of Entrepreneurship in the Bryan School (also in the MEHT Department) and Director of the Entrepreneurship Cross-Disciplinary Program.
“It’s a great experiential learning opportunity for our students,” she said.