Digital Marketing Concentration

The demand for professionals with expertise in digital marketing continues to grow as businesses prioritize building a strong online presence. Digital marketing provides students with a comprehensive skill set, covering a range of strategies such as social media marketing, search engine optimization (SEO), email marketing, content marketing, and pay-per-click advertising.

Program Distinctions

• Required courses cover crucial topics including social media marketing, digital marketing analytics, consumer behavior, and marketing management.
• You will learn high-demand technical/social media marketing skills, such as SEO (search engine optimization), SEM (search engine marketing), web analytics (e.g., Google Analytics), A/B testing, and email marketing.
• Accreditations include SACS and AACSB. Only 1% of business schools worldwide share the Bryan School’s dual AACSB accreditation in business and accounting.
• The Bryan School’s Marketing, B.S., as well as its various concentrations are offered on campus as well as online.

*Interested in studying online? We’re here to help. Consider reaching out directly to bryanonline@uncg.edu.

The Student Experience

• The Bryan School offers a hands-on learning experience. You will complete projects for real companies in multiple courses, including Buyer Behavior, Market Research, Digital Marketing Analytics, Advanced Marketing Management, and International Marketing.
• Events such as Company Spotlights introduce students to the local business community and provide an overview of available internship and employment prospects.
• There are plenty of other networking opportunities with employers through student organizations such as the American Marketing Association, Digital Marketing Student Club, and North Carolina Sales Institute.
• Other student clubs include Alpha Kappa Psi, Beta Gamma Sigma, the National Millennial Community, Spartan Investment Club, and THREADS.

After Graduation

Job opportunities for graduates of this program can include: 

• Digital marketing strategist
• Content manager
• SEO specialist
• Email marketing manager
• Data analyst

Find Your Way Here

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