Marketing Major

On Campus and Online Options


Marketing majors learn and apply skills that are critical to success in the marketplace. With on-campus and online program options available, you will learn material via coursework and apply that knowledge directly to hands-on experiences with client firms.

You will have the opportunity to engage in customer segmentation studies, develop a strategic marketing plan, design advertising or promotional plans for firms, and even close some sales if your plans are successful.

Internships are offered in marketing and sales. Students typically secure their own internships. They earn course credit while learning real-world skills, including B2B selling, online marketing, and brand development. Students have completed semester-long internships at Gartner, Charles Aris, Fastenal, SFW, VF Corporation, and Volvo Trucks North America.

  • Over 83% of our marketing students got a job BEFORE graduation.
  • Recent graduates are working at Amazon, Oracle, American Airlines, Walt Disney World, WXII-12 News, Hyatt Hotels, and Marriott Hotels & Resorts.

Learn More



Over 83% of our marketing students started a career BEFORE graduation.

Hands on Learning!

Students will complete projects for real companies in multiple courses.



Students can specialize in key marketing areas that organizations want.

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General Program of Study

Credit Hours # of Courses
General Education Core Courses
34 hours 11
Bryan School Pre-Admission Courses
29 hours 11
Common Business Core 41 hours 15
Major Courses
15 hours 5
Total Credit Hours to graduate
120 hours

The Student Experience

Drawing on the unique breadth of faculty members’ industry experiences, you will be taught the art and science of U.S. and global marketing through experiential and hands-on learning.

  • Cutting-edge courses that arm our students with the right knowledge and skills for the modern business environment.
  • Hands-on learning: Students complete projects for real companies in multiple courses, including Buyer Behavior, Market Research, Digital Marketing Analytics, Advanced Marketing Management, and International Marketing.
  • Plenty of networking opportunities with employers through student organizations (e.g., American Marketing Association Student Group, North Carolina Sales Institute Business Student Group)

Available Concentrations

The marketing program at UNCG is designed to prepare students for careers in a variety of marketing and sales positions. By the strategic use of electives, students can specialize in key marketing concentrations that organizations want. Students can specialize in the following areas:

Professional Selling

Strategic Marketing

Social Media Marketing

Career Opportunities

How well a business succeeds depends greatly on customer research, communication style, marketing strategy, branding of products, and the use of marketing tools to maximum advantage to increase sales. Marketing and sales represent the revenue generating arm of a firm that determines its success and sustainability. Having such a direct effect on the success of an organization can be very satisfying and rewarding.

  • Brand Management
  • International Marketing Management
  • Marketing Consultant
  • Sales Management
  • Advertising Management
  • Retail Management
  • Social Media Specialist
  • Digital Marketing Management
  • Customer Relations Management
  • Sports Marketing Management
  • Customer Service Specialist
  • Market Researcher/Analyst
  • Small Business Management
  • Product/Service Development

Military-Affiliated Students

UNCG has been named both Best for Vets and a Military Friendly School. We’re a Yellow Ribbon Program participant, and are proud to offer a variety of benefits for veterans, active-duty military, and military-affiliated students, such as:

  • Online application fee waiver for active-duty service members
  • In-state tuition for out-of-state students (in accordance with the Veterans Choice Act)
  • Credit for relevant military service/training
  • Tutoring assistance

For more information on UNCG Military-Affiliated services and benefits, visit

Have Questions?

If you have any questions regarding our marketing program, please feel free to reach out to Dr. Merlyn Griffiths ( or call 336-334-3763.

Merlyn Griffiths
Dr. Merlyn GriffithS

Department Head

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