Several CARS doctoral students presented research papers at professional conferences during the summer, including:
The Academy of Marketing Sciences conference in Denver, CO, May 12-14, 2015:
- Miranda Williams presented Are Sponsored Blog Posts a Good Thing? Exploring the Role of Authenticity in the Fashion Blogosphere (with Dr. Nancy Hodges)
- Hongjoo Woo presented Education Fever: Exploring Private Education Consumption Motivations Among Parents of Preschool Children (with Dr. Nancy Hodges)
- Bharath Ramkumar presented Exploring Factors that Influence US Consumers’ International Online Outshopping (IOO) Intentions at E-tailers in Developing Countries: Propositions (with Dr. Byoungho Jin)
Sasikarn “Mook” Chatvijit presented An Empirical Examination of Antecedents and Consequences of Service-Intensive Quality Evaluation within the Bridal Retail Setting (with Dr. Kittichai Watchravesringkan) at the Academy of Marketing Sciences World Marketing Congress in Bari, Italy, July 15, 2015.
