Sports Business Concentration

Sports Business is a rapidly growing industry, driven by the expansion of new leagues, franchises, and global events. This growth has created a strong demand for professionals skilled in sports marketing, management, digital strategies, and analytics. The employment landscape offers diverse opportunities, from traditional sports teams to companies leveraging sports for brand promotion.

Greensboro and the Triad region provide an ideal setting for students interested in this field, with access to collegiate teams, minor league organizations, major sports tournaments, and proximity to professional sports teams and leagues. This program is informed by insights from industry professionals, peer institution analysis, and research on emerging trends, ensuring that students gain the knowledge and skills needed to excel in this dynamic sector.

Program Distinctions

• Students will gain expertise in sports marketing, business development, partnerships, licensing, and digital strategies to prepare for careers in the expanding sports business sector.
• The program is informed by industry consultations, peer institution analysis, and research on emerging trends to ensure relevance and effectiveness.
• Accreditations include SACS and AACSB. Only 1% of business schools worldwide share the Bryan School’s dual AACSB accreditation in business and accounting.
• The Bryan School’s Marketing, B.S., as well as its various concentrations are offered on campus as well as online.

*Interested in studying online? We’re here to help. Consider reaching out directly to bryanonline@uncg.edu.

The Student Experience

• The Bryan School offers a hands-on learning experience. Students can complete projects for real companies in multiple courses, including Buyer Behavior, Market Research, Digital Marketing Analytics, Advanced Marketing Management, and International Marketing.
• Required courses for the Sports Business concentration include Introduction to Sports Business, Sports Business Development & Partnerships, and Sports Marketing, with elective options in Esports, International Marketing, Digital Analytics, and Event Management.
• Events such as Company Spotlights connect you with the local sports community and globally recognized sports firms, offering valuable insights into available internship and employment opportunities.
• There are plenty of other networking opportunities with employers through student organizations such as the American Marketing Association and the North Carolina Sales Institute.
• Other student clubs include Alpha Kappa Psi, Beta Gamma Sigma, the National Millennial and Gen Z Community, Spartan Investment Club, and THREADS.

After Graduation

Job opportunities for graduates of this program can include: 

• Brand Manager
• Sports Marketing Manager
• Digital Marketing Analyst
• Sports Business Development Manager

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