Strategic Marketing Concentration

Marketing students concentrating in Strategic Marketing are equipped with essential skills to navigate today’s competitive business landscape. Lucrative careers for individuals with marketing degrees include health care marketing, digital marketing, and services marketing with growth rates in the next five years exceeding 20% respectively. Strategic marketing is essential to all types of business – from independent and small businesses to global companies. With a blend of theoretical insights and practical experience, you’ll learn to make data-driven decisions and solve real-world challenges.

Program Distinctions

• T required courses encompass key topics such as international marketing, advanced marketing, marketing management, market research, and buyer behavior. These diverse subjects are designed to cultivate a global perspective, enhance strategic thinking, develop research skills, and provide valuable insights into consumer and business buyer behavior.
• Accreditations include SACS and AACSB. Only 1% of business schools worldwide share the Bryan School’s dual AACSB accreditation in business and accounting.
• The Bryan School’s Marketing, B.S., as well as its concentrations in Strategic Marketing, Professional Selling, and Digital Media Marketing, are offered on campus as well as online.

*Interested in studying online? We’re here to help. Consider reaching out directly to bryanonline@uncg.edu.

The Student Experience

• The Bryan School offers a hands-on learning experience. You will complete projects for real companies in multiple courses, including Buyer Behavior, Market Research, Digital Marketing Analytics, Advanced Marketing Management, and International Marketing.
• Events such as Company Spotlights connect you with the local business community and globally recognized firms, offering valuable insights into available internship and employment opportunities.
• There are plenty of other networking opportunities with employers through student organizations such as the American Marketing Association, Collegiate Entrepreneurs Organization and the North Carolina Sales Institute.
• Other student clubs include Alpha Kappa Psi, Beta Gamma Sigma, the National Millennial and Gen Z Community, Spartan Investment Club, and THREADS.

After Graduation

Graduates have obtained employment at companies such as Amazon, McKinsey, Volvo, and American Airlines. Job opportunities for Strategic Marketing graduates can include:

• Brand Manager
• Marketing Manager
• Database Marketing Management
• Market Researcher/Analyst
• Purchasing Management
• Marketing Consultant/Strategist
• Product Marketing Manager

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