Congratulations to Zhiyong Yang as his paper titled, “A Meta-Analytic Investigation of Consumer Response to Anthropomorphic Appeals: The Roles of Product Type and Uncertainty Avoidance” was accepted by the Journal of Business Research.
Reference – Velasco, Franklin, Zhiyong Yang, and Narayan Janakiraman (forthcoming), “A Meta-Analytic Investigation of Consumer Response to Anthropomorphic Appeals: The Roles of Product Type and Uncertainty Avoidance,” Journal of Business Research.
