Department of Marketing, Entrepreneurship, Hospitality and Tourism

We teach the essential skills to be innovative and successful in the business world.

As a department, we are eclectic in nature since we combine several subject areas that are often stand-alone departments. We believe that this combination of academic interests results in a strong multidisciplinary advantage to students who want to choose from a wide range of courses, while retaining enough coursework in each area to satisfy those students who are interested in specializing in one of our disciplines.

Our multidisciplinary faculty members are dedicated to delivering top-notch education and instilling in our students the skills they need to be innovative and competitive in the marketplace, as well as global awareness in their approach to problem-solving. Values of sustainability and ethical business practices are also promoted. Through our business communications and sales courses, we teach our students essential skills to communicate effectively and confidently in professional situations.

Our faculty members engage in research and scholarship that is applicable to the local and global community and contribute to the economic development of the Piedmont Triad, North Carolina, and beyond.

Through the links provided on this page, you can learn more about each of our areas of coursework, review program curriculums, and look at course descriptions.

Meet the Department Head

Welcome! After you have explored our material, you may have questions. If you do have questions, please email me at

Thanks for visiting our website!

Dr. Zhiyong Yang
Professor and Department Head
Department of Marketing, Entrepreneurship, Hospitality and Tourism


The Spartan Trader Trust Fund provides scholarships for entrepreneurship students who are active in the CEO club and interested in going to the National or Regional CEO (Collegiate Entrepreneurship Organization) Conferences. Please contact the department office for details on this scholarship.

Apply for Scholarships


(336) 334-4547

(336) 334-5580



Mailing Address
P.O. Box 26170,
NC 27402-6170
Physical Address
Suite 441, Bryan Building
516 Stirling Street,
Greensboro, NC 27412-0001

Advisory Board

Our advisory board represents a wide range of industries and businesses from all three subject areas of the Department. The Board provides detailed input into the Department’s curriculum and educational efforts.

Adrienne Jandler
President of Atlantic Webworks, Greensboro, NC

Scott Johnson
Assistant Director, Greensboro Coliseum Complex, Greensboro, NC

John Buckner
VP of Marketing, S&D Coffee and Tea, Concord, NC

Howard Jaekle
Brand Manager, Syngenta, Greensboro, NC

Ged King
COO, The Sales Factory, Greensboro, NC


Antonio Giaimo
Owner, Gia Restaurant, Greensboro, NC

Tim Mabe
President and CEO, High Point Convention Center, High Point, NC

Jefferson (Jeb) Brooks
CEO, The Brooks Groups, Greensboro, NC

Blake Collins
Senior Manager of Business Development, Martinsville Speedway, Martinsville, VA

Mike Reynolds
GM and President of the Guilford County Hotel Association, Greensboro, NC

Peter Starks
Chairman, REDglobal, Greensboro, NC