We teach the essential skills to be innovative and successful in the business world.
As a department, we are eclectic in nature since we combine several subject areas that are often stand-alone departments. We believe that this combination of academic interests results in a strong multidisciplinary advantage to students who want to choose from a wide range of courses, while retaining enough coursework in each area to satisfy those students who are interested in specializing in one of our disciplines.
Our multidisciplinary faculty members are dedicated to delivering top-notch education and instilling in our students the skills they need to be innovative and competitive in the marketplace, as well as global awareness in their approach to problem-solving. Values of sustainability and ethical business practices are also promoted. Through our business communications and sales courses, we teach our students essential skills to communicate effectively and confidently in professional situations.
Our faculty members engage in research and scholarship that is applicable to the local and global community and contribute to the economic development of the Piedmont Triad, North Carolina, and beyond.
Through the links provided on this page, you can learn more about each of our areas of coursework, review program curriculums, and look at course descriptions.
Meet the Department Head
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Thanks for visiting our website!
Dr. Zhiyong Yang
Professor and Department Head
Department of Marketing, Entrepreneurship, Hospitality and Tourism
The Spartan Trader Trust Fund provides scholarships for entrepreneurship students who are active in the CEO club and interested in going to the National or Regional CEO (Collegiate Entrepreneurship Organization) Conferences. Please contact the department office for details on this scholarship.Apply for Scholarships
P.O. Box 26170,
NC 27402-6170 Physical Address
Suite 441, Bryan Building
516 Stirling Street,
Greensboro, NC 27412-0001
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Our advisory board represents a wide range of industries and businesses from all three subject areas of the Department. The Board provides detailed input into the Department’s curriculum and educational efforts.
President of Atlantic Webworks, Greensboro, NC
Assistant Director, Greensboro Coliseum Complex, Greensboro, NC
VP of Marketing, S&D Coffee and Tea, Concord, NC
Brand Manager, Syngenta, Greensboro, NC
COO, The Sales Factory, Greensboro, NC
Owner, Gia Restaurant, Greensboro, NC
President and CEO, High Point Convention Center, High Point, NC
Jefferson (Jeb) Brooks
CEO, The Brooks Groups, Greensboro, NC
Senior Manager of Business Development, Martinsville Speedway, Martinsville, VA
GM and President of the Guilford County Hotel Association, Greensboro, NC
Chairman, REDglobal, Greensboro, NC